Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

Google Ads will automatically pause inactive keywords starting in June. Google Ads will automatically pause inactive keywords. Advertisers can unpause paused keywords if needed. Google is emailing ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

We’re going to go into the timely question of why a Google Ad entity (keyword, ad, ad group, and campaign) might not have impressions. We will tackle the main and solvable ones, but there will always ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...