The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

Getting 5G communications right is of critical national importance and is no easy task by any means. 5G could be the first significant technological, economic, and policy challenge of the 21st century ...