WHY IT RATES: The introduction of this new product underscores the company's commitment to providing innovative technology platforms and its dedication to helping agents build sales. -Janeen Christoff ...

As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...

There’s a new education option this fall for those looking to gain expertise in multichannel marketing. This fall, the DePaul University in Chicago will introduce a certificate program and graduate ...

A seed list relates to a technique used by companies in direct mail and e-mail marketing programs. To implement seed mailings, you add yourself, other company officers and often external contacts to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has changed drastically over the last decade, fueled by the evolution of ...

According to Gartner, smartphones and tablet users are expected to approach 7 billion by 2020. This growing mobile customer base expects brands to respond to their requests instantly and contextually.

Small businesses invest in marketing to increase revenue and accelerate growth. To ensure that you spend your budget to best effect, you must identify and manage all marketing expenses. Marketing ...

“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...

OASIS Travel Network is launching a new SmartMail program, a custom direct-mail marketing initiative that is available to member agents. This new program is a means for travel advisors to more ...