The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

With all this uncertainty, Merkle B2B needed a way to position Target Product Ads by Roundel™ as a simple, cost-effective solution for reaching online Target shoppers. But, given where we collectively ...

Schmidt Printing at 1101 Frontage Road N.W. in Byron has bought up Plymouth-based Scoville Press' direct mail and reader service card lines as of today. Schmidt employs nearly 365 employees. Today ...

Digital Transformation: Moore has shifted over 80 percent of its production capacity to digital presses capable of 1:1 communication. This data-driven digital equipment spans the company's printing ...

For the second time in the last three years, Anderson Direct & Digital (Anderson) has captured several prestigious awards for its direct marketing expertise in the travel industry. A high-end, 18-page ...