Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

In an era where digital channels are overcrowded and consumer attention spans are stretched thin, US Data Corporation is throwing a spotlight on the enduring effectiveness and dynamic nature of direct ...

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research from SeQuel Response. The ...

The key to effective direct mail is perspective. Perspective is a particular attitude toward or way of regarding something; a point of view. Why is this so important in direct mail marketing? Knowing ...

IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...

To learn more about our editorial approach, explore https://dmnews.com/the-direct-message/. Beyond the inbox: who’s still opening their mail? The moment you hear ...

Yes, humorous direct mail works. Many marketers shy away from it because they are worried about offending someone. Analyze who is on the list and then you can plan out humor that would suit them. The ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

Direct mail marketing company The Best Postcards is moving out of leased space in Branford to an industrial building its owner purchased in Cheshire. Hylie Products Inc. sold its 29,650-square-foot ...