A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

As food retail competition rises with the entrance of more nontraditional formats, omni-channel players, pure play eCommerce and stepped-up conventional supermarkets, some retailers are leveraging ...

Small companies use undifferentated marketing strategies when their products and services appeal to all customers or consumers. Differentiated marketing strategies are employed when a company's ...

The global pandemic has reverberated through the retail industry, creating an ever-growing list of questions for retail executives: What will recovery look like at a global and local level? How will ...

If you want your product or service to stand out in the marketplace, you need to capture consumers' attention and clearly communicate what makes it different. But how do you move beyond generic ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...

I have just had an interesting discussion with an investment analyst over the different manufacturer strategies in terms of how they approach auto markets across the world from a product development ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Want your product launch to win? Nail the “why,” align your team, disrupt smartly and keep the strategy alive with constant clarity. In Navigating the honeymoon phase of a new product launch, I ...