Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase. To treat them all in one way is to miss the point of marketing. That is why ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Yoav Kutner is the founder and CEO of open-source commerce technology pioneer Oro, Inc. Previously, he was the CTO & cofounder of Magento. In the eCommerce era, enterprise sales are increasingly ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s competitive market, companies must rethink how they connect with customers.

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Increasing product and customer complexity, a diversified manufacturing landscape featuring a broad range of product categories, multiple channels and fulfillment ...

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

A rising number of item endorsements and dispatches are supposed to drive the development of the global biodefense market during the forecasted timeframe. On September 24, 2019, the U.S. Food and Drug ...