In the past few years, the pace of AI development has accelerated dramatically, and organizations are racing to adopt these ...
Keysight Technologies, Inc. (NYSE: KEYS) has been named 2025 winner of the TSIA STAR Award for Excellence in Omnichannel Customer Experience Optimization. Presented by the Technology & Services ...
Ask a Chief Customer Officer and a CMO what their strategies are and you will often get very different answers. Marketing and ...
In this seminar, Bernd Schmitt introduces the five-step Customer Experience Management (CEM) framework, a comprehensive tool for managing the customer experience and connecting with customers at every ...
As customer expectations rise and digital interactions multiply, organizations are racing to integrate AI into their customer experience (CX) strategies. Yet, despite growing tech budgets, many CX ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Similarly, MIT researchers ...
It is important to distinguish between the user journey or the customer steps in a digital application, and the customer’s actions, thoughts and feelings throughout their journey, which is ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's competitive landscape, customer experience (CX) stands as the key differentiator ...
Joyce Ercolino, director of digital excellence and customer experience at Harmony Biosciences, shares her go-to pharma CX framework with Marc Iskowitz. She also delves into how medical marketers can ...
One task, many teams. A single customer journey often spans multiple departments, exposing weak links across channels. Friction by design. Some customer struggles are intentional and necessary, but ...
In previous articles, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. We also looked at the effects of ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback