Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at the intersection of technology and the humanities, investigating how perspective can enhance, rather than overstimulate, ...

A while back, we facilitated a strategy workshop for a leadership team at a law firm. We felt confident going in and opened by setting the context with facts and data. We moved through our slides and ...

For nearly seven years, the Stanford Storytelling Project’s podcast, “Off the Page,” served as a resource for anyone curious about the secrets behind creative writing. The podcast is a product of a ...

Experiment with and analyze creative expression of evidence-based climate research in ways that inspire classrooms, communities, and institutions to produce, share, and circulate stories, frames, and ...

Piyush Pandey is an important role model whose presence in the marketing class would add a lot of value both to the faculty and students. Piyush Pandey has a sp ...

Students in several Princeton courses this fall examined the perils of climate change by considering how storytelling — with elements of description, language and structure — can influence people’s ...

Othelia Technologies has launched its AI-native storytelling platform, Othelia, which is meant to help writers, creators, and ...