The new ‘Wingstop is Here’ tagline, creative spots and social tie-ins signal the brand’s focus on national name recognition ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

If the spot feels comfortingly familiar, it's because it is. "Joy Ride" debuted back in 2023 and quickly found footing as ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

Bernbach and his co-founders, Ned Doyle and Maxwell Dane, broke all the established rules in advertising. Copywriters and ...

At launch, available endpoints include reporting, audiences, and conversions, with campaign management and creative APIs ...

“While Tesco’s AI creator itself won’t bring about the end of the average agency, the next 20 or 50 – or 500 – brands who do the same will,” argues Roy Murphy, co-founder of AI consultancy G3NR8.

Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.