There are several tailwinds making the mobile environment much more enticing for ecommerce companies, leading many today to ...
As the advertising industry races forward, core technology providers – particularly ad servers, dynamic creative platforms and attribution or measurement companies – play an increasingly critical role ...
US publishers saw an unexpected surge in ad revenue due to a server issue at adtech company PubMatic. It looked as though some advertisers were bidding at $1 billion CPMs. PubMatic says it was a ...
Libsyn has released its podcast advertising rates for August 2023, with another noted decrease in cost per thousand for the industry. The new data reveals an average CPM rate of $22.14 for a 60-second ...
Creative Realities (CREX) announced the launch of AdLogic CPM+, a sophisticated campaign planning and management platform, with programmatic functionality, designed to empower in-store retail media ...
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