Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...

Many companies—from startups to established industry leaders—find themselves struggling against the red ocean of competition, unable to break free from the stagnation of flat growth to penetrate new ...

Value innovation is at the core of blue ocean strategy. Aim is to create an innovative new product at a remarkably low price. First step in value innovation is selecting your target audience. "In the ...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...

A link building strategy involves understanding: This information helps create a guiding policy that leads to coherent actions, adding value for content creators and encouraging them to share your ...

In the 1999 sci-fi action film, The Matrix, computer hacker Neo is asked by rebel leader Morpheus to choose between two pills. Morpheus says, “You take the blue pill . . . the story ends, you wake up ...

NEW YORK & OSLO, Norway--(BUSINESS WIRE)--The Blue Ocean strategy managed by EnTrust Global, a leading alternative asset management firm, today announced the completion of its acquisition of Offshore ...