Your SMB may have survived without big data. However, big data isn't just about big business anymore. Learn how to use big ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. By 2025, the globe will consume and store nearly 181 zettabytes of data, a 90-fold increase ...

What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media is one of the largest sources of data in the world. Every minute, users post ...

DATA DRIVEN: This screenshot from Pink shows homes in Michigan that could be a good fit for heat pumps. Zooming in further shows a street-by-street view. October 1, 2025 Think about “big data” in HVAC ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

Citations: Calder, Bobby. 2016. Brand marketing, big data and social innovation as future research directions for engagement. Journal of Marketing Management. (5-6)579-585.

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Zeta Interactive, a global big data-driven marketing company, announced on January 14 the launch and roll out of its new corporate identity and redesigned corporate website. The rebranding of XL ...