Gartner at its CSO and Sales Leader Conference in Las Vegas identified nine key technologies that sales leaders should embrace to increase their sellers’ productivity and buyer engagement. “The ...

LAS VEGAS--(BUSINESS WIRE)--In today’s digitally driven world, the marketing to sales handoff should no longer exist, according to Gartner, Inc. The findings were announced here today during the ...

STAMFORD, Conn.--(BUSINESS WIRE)--In today’s increasingly complex B2B sales environment, an information connector is the one type of sales rep who succeeds in making the purchase process easier for ...

As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process. The pandemic has had a profound impact on the business-to-business (B2B) ...

WALTHAM, Mass., August 19, 2025--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today announced Gartner Research has recognized Pega in their Critical ...

Seventy-three percent of chief sales officers expect their budgets to increase by an average of 16.9 percent in 2022,with the top investment areas to be sales enablement, digital marketing, and sales ...

B2B sales journeys are dynamic and complex, involving numerous stages, stakeholders, interactions, and variables. But B2B selling also is equal parts data science and relationship building. “The art ...

How GenAI supports the B2B sales cycle and ways to leverage it now How GenAI supports the B2B sales cycle and ways to leverage it now Many businesses are investing in GenAI, especially in ...