The B2B sales cycle is typically long and complex, and the sales demo plays a key role. When sales and dev teams have to collaborate, though, it makes things more complicated. Yoav Vilner, co-founder ...

Throughout the years, generations have led major shifts and changes in how entrepreneurs and business-people alike advertise, market and convert leads. Before Baby Boomers, people born between 1944 – ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

Opinions expressed by Entrepreneur contributors are their own. This year will be known as the year enterprises became artificially intelligent. Research by Gartner suggests that interest in new big ...

COVID-19 was a transformative force in all sectors. For B2B organizations, the challenges and opportunities spurred by the pandemic meant making a myriad of changes—a shift toward digital sales chief ...

Today’s B2B buyers are decidedly aloof, and increasingly independent. So what does that mean for you as a B2B marketer? Over the years, shopping in grocery stores has become an ever more isolated ...

How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? After all, B2B account teams are usually quite involved with clients throughout a ...

It’s almost 2022, and that means the debate is over: We know that deals are won and lost based on customer experience. With that level of certainty, the perception gap of customer experience between ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. COVID transformed the B2B buyer journey, and companies need to ...

As B2B commerce continues to rapidly transform, procurement professionals’ expectations are higher than ever. They want fast, efficient and flexible buying experiences, a variety of product categories ...