I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

When I helped found my payment system company in 2001, mobile apps, e-commerce and text-to-pay options on smartphones were not even in beta mode. Today, these technologies are so embedded in our daily ...

When people talk about eCommerce, the conversation typically centers around B2C — product launches, influencer campaigns, and eye-catching consumer brands. But beneath the surface of the digital ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

Fresh from the stage at The Drum’s landmark B2B conference, we bring you David Haigh’s crash course in advocating for greater ...

The Tiger Global-backed hyperlocal ecommerce company, which now targets value-conscious customers in smaller cities, had to ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...

Discover how DealShare has transformed its business model to focus on B2C e-commerce, emphasizing private labels and promising two-hour deliveries. Learn about the company's strategic pivot and growth ...

In my last SaaS+ series article, I covered the six core architectural concepts you need to think about when building a SaaS+ company. There are a number of benefits that come from putting the right ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nearly 20 years after starting my career in Tokyo helping a small systems development firm ...

Raffaele Apostoliti outlines six principles that should underpin any client or agency’s approach to performance marketing in B2B When talking about performance marketing, people normally think of ...