The 12th Annual Strategy & Planning Series (SPS) four sessions on demand to help you plan creating a new hybrid workplace in ...

So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

If there was one word that cut through The Drum’s B2B Worldfest debate on Brand vs Demand, it was “nonsense” – as Harry Davies, vice-president, marketing strategy, effectiveness and Investment at Sage ...

Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. But with change comes opportunity—and new ways to work, engage with customers, and drive results. Get ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

When B2B marketing leaders are asked to build an integrated plan to support digital transformation and growth initiatives, it’s natural to consider how your team will get there. Most organizations ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

SmartFinds Marketing and Our Sales Coach bring CEOs together for a powerful discussion on data-driven growth and sales alignment.Birmingham, MI, Oct. 28, 2025 (GLOBE NEWSWIRE) -- CEOs and business ...

In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...