B2B marketers are used to incorporating social media into our campaigns. Well, specifically we’re used to incorporating Facebook, Twitter, and LinkedIn into campaigns. Only a few B2B marketers have ...
CEO of Response Media, a data-led CRM agency that works with leading companies to achieve optimal growth between brands and audiences. If your business caters to other businesses—also known as B2B—it ...
If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers ...
B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...
At Truth, we are proud to have the opportunity to work on B2C (business to consumer) and B2B (business to business) CRM and loyalty strategies. We are often asked how to explain the differences, and ...
Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to ...
For all the talk about CRM, few B2B companies are getting the most they can out of it, judging by a new study titled “Right-sizing your CRM,” from Insightly by Unbounce, conducted by Ascend2. In fact, ...
It’s an exciting time for B2B businesses. The global B2B market today is four times the size of the B2C market overall. What’s more, a 2015 Forrester report estimated that B2B e-commerce sales will ...
Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in ...
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