Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. The catalog is the second edition that Amazon produced, and while ...

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Learn more. Never ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

Last July, we wrote that Amazon is attempting to fill the void left by the recent demise of Toys R Us and would publish a holiday toy catalog, a strategy often employed by brick-and-mortar retailers.

The Amazon Holiday Kids Gift Book, which recently hit mailboxes months ahead of Christmas, has become the modern child's wish book--a glossy stand-in for the toy store aisles their parents once roamed ...

Mail-order catalogs have been mostly dead for a while, but now Amazon is putting a new twist on the idea for the digital shopping age. But to the retailer, that’s the entire point. Just stop saying ...

Every time Jessica publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Filling the void of Toys R Us, digital retailer Amazon is mailing out a toy catalog for the first time. Sure, you can check the website; in fact, you'll have to. The catalog doesn't feature prices ...

The e-retailer has confirmed it will mail its first printed toy catalog to millions of customers this month, reports CNBC. The catalog, titled “A Holiday of Play,” is a throwback to the old Toys R Us ...

Amazon, knowing that print is essentially dead, has decided to capitalize on the collective nostalgia directly related to the death of retail. With Toy 'R' Us now a thing of the past and classic ...