In today’s market, companies win or lose based on their digital experience. Accelerating app and website growth is a top priority, and companies nailing this have one thing in common: Their marketing ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

With the COP30 climate talks about to open in Brazil, advertising agencies are failing to reckon with their role in the ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Liabilities for promotional activities arise both before and after product marketing Pre-market promotional statements can be used as evidence of the sponsor’s intent Promotional activities should be ...

If you’re the world’s largest retailer, you sell a lot of stuff. Walk into any Walmart and you’ll see what I mean. The average Walmart store is almost 200,000 square feet, and it carries an average of ...

After struggling to compete in recent years, General Mills is ready to return to growth along side the categories in which it plays by launching better tasting, healthier products, boosting its ...

'AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering. By Alex Weprin Senior Editor AMC Networks says that it is launching a ...