Roku said the new platform, called Roku Ads API, is aimed at developers who want more-direct access to its first-party advertising technology.

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

Swivel's seller agent represents a new standard for sell-side orchestration. Built on agentic logic, it translates human intent into coordinated, continuous actions across the publisher's stack. Each ...

Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers ...

Snap posted a 10% increase in revenue to $1.507 billion for the September quarter, reversing an advertising platform “hiccup” ...

Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as ...

Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info ...

On Monday, Brand Networks announced that Universal Ads would now be buyable through the company’s agentic ad buying platform, Aimy Ads.