Ever wake up from a dream and that one color just stays with you? Maybe a blazing red car or a deep, unsettling blue sky?

Green is the color of nature. In dreams, green can represent growth and development. Green is often linked to feelings of ...

Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

Every day, people of color struggle to find psychologists with their own lived experience. A new paper calls for greater ...

Crayola, which has to be the world’s largest purveyor of crayons, decided to poll the world to find out how people feel about ...

Your favorite color could reveal more than your taste in fashion - psychologists say one shade is closely tied to intelligence.

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Color psychology and perception constitute a multidisciplinary field that investigates how hues influence cognitive processes, emotional responses and social behaviour. This research elucidates the ...

As the days get shorter, cooler, and darker during the fall season, a pop of color in your wardrobe can help power your outdoor workouts and boost your mood.

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...